1. Eli’s brand is a nationwide accepted gourmet cheesecake by consumers

• Eli’s is the #1 gourmet frozen cheesecake in supermarkets in the country
  Source: IRI

2. Eli’s is the #1 brand used most often by chain/franchises with a 20% market share

• Source: RBI Foodservice Research

3. Eli’s is recognized by leading publications for its outstanding product and reputation

• "The best cheesecake for purists…" Bon Appetit
• "… a local product making a national reputation because it is one of the best" The New York Times

4. Eli’s brand name is synonymous for quality

• Baked with the highest quality, all natural ingredients including pure Madagascar vanilla
• Hand-decorated by trained pastry bakers

5. Eli’s has a proven, unique flavor profile

• All-butter cookie crust
• Smooth and creamy texture from our custom blend of sour cream and cream cheese

6. Branding is one of the hottest marketing techniques in the restaurant industry.

• According to industry estimates, branding could generate sales increases of almost 40% if done right.
  Source: Restaurants and Institutions

7. Eli’s is a family owned company with a heritage and legend that is only ours and embraced by consumers.

THE ELI’S LEGEND: It all started when Eli Schulman decided to create a special dessert for his Chicago restaurant, Eli’s the Place for Steak. He developed a cheesecake so rich and creamy, its fame grew by word-of-mouth, and now Eli’s is the #1 specialty cheesecake bakery in the country. Since 1980, Eli’s has had a lot of fun creating giant cheesecakes for such great celebrations as the 1993 & 1997 Presidential Inaugurals in Washington D.C., Disney World’s 25th Anniversary, Chicago’s 150th Birthday and Hillary Rodham Clinton’s 50th birthday. Eli’s has also been featured on The Tonight Show with Jay Leno, Oprah, and NBC Extra. So with every bite of Eli’s Cheesecake and Eli’s other spectacular desserts, you really are getting a taste of the rich and famous.

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